Tuesday, June 26th, 2012 in Branding, General, Marketing Strategies by Lechelle de Vries


What turns a good brand into a world-leading, world-defining brand?  What did some companies do right that boosted their brand into the choice brand of every consumer?
Many theories go with that – great marketing strategies, advertising, being seen on billboards, banners, digital banners, and search engines, and of course, packaging.  And while all of these [...]

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      Tuesday, April 24th, 2012 in Marketing Strategies, Social Media, Tools by Lechelle de Vries


You might have heard about the traditional 5 key metrics in measuring your marketing and online marketing success:

Awareness
Influence
Attitude
Response
Value

But what if there was a different approach we should be taking in our measurement?  One that will clearly define whether or not we need to rework and refine our own messaging and positioning in the marketplace?  The [...]

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      Monday, October 3rd, 2011 in General by Lechelle de Vries


We’ve all heard of it by now, the Consumer Protection Act or CPA for short, effective since the 1st of April 2011. Finally the “little guys” have the power, to a degree, when buying goods and services. The act covers various consumer rights relating to buying goods and services; the return, repair and refunds thereof; [...]

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      Thursday, September 29th, 2011 in Branding, Marketing Strategies, Tools by Lechelle de Vries


Long before automobiles came into existence, business entrepreneurs worldwide saw the potential of advertising.  They instinctively knew even then, that if people saw the names of their companies before that of their competitors, they would more likely purchase from them before they would their competitors, firstly due to awareness, and secondly because it would establish [...]

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      Tuesday, September 13th, 2011 in General, Marketing Strategies, Online Marketing, Tools by Lechelle de Vries


We’re living in an era of information-overload, so cutting through the clutter is no longer an option.  It has become a necessary skill that every one of us has acquired – and mastered.
Gone are the days of waiting patiently for a letter in the post, of standing in line to see if you got some [...]

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      Wednesday, March 10th, 2010 in Online Marketing by Chris Calitz


I know this has probably been discussed so many times online that everyone is an expert on the topic by now. Everybody understands the strengths and weaknesses of either form of marketing by now… But then why is it still so difficult to sell it to some top management executives or directors? If everyone knows [...]

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