This year Google rolled out significant changes and updates to their indexing algorithm that impacted organic rankings greatly. Ranking fluctuations were commonplace and in some cases penalties were severe. These updates were, however, necessary. Black-hat SEO techniques aimed at manipulating Pagerank seemed to be becoming the norm and Google finally took serious action against sites [...]

The famous George Elliot once said, “The strongest principle of growth lies in human choice.”  And in today’s dense products and services market, we need to become that choice.
But how?
Being online and at the fingertips of the consumer used to be a commodity, but today, with the rise of our Instant Gratification Nation, being online [...]

It’s an aspect that almost every SEO company and practitioner has been unsure of for a long time, namely how Google assigns SEO value to the comments posted on websites? This is another piece of the very large, secretive and complicated puzzle that is the Google SEO Algorithm. Google is rumoured to have recently purchased [...]

We have written quite a bit about White Hat vs Black Hat in the past, in case you want to go have a look.
People have been using black hat SEO techniques to artificially manipulate organic rankings for a long time. And it worked. These individuals did everything from using invisible text stuffed with keywords to [...]

If you’re like me you hate it when you have to scroll down endlessly on a webpage for that piece of content that you were searching for. We expect the important content to be at the top of a webpage above the page fold, and yet many sites have adverts and other worthless info here. [...]

As I sit down to write this article, it occurs to me that this will conclude an unintentional 3 part article series on the impact of social search (the newly introduced Google algorithm basically) and my thoughts on the future of SEO. This topic has grabbed my attention since the start of 2012 and although [...]

During the last month, I have been keeping a keen eye on Google’s new approach to search. In my previous article, The Impact of Personalized Search on SEO, I mentioned that the decision to include Google+ social content in search results might not be welcomed by everyone. This especially stems from the fact that it [...]

On the 10th of January Google included content from Google Plus, the newly launched Social Network, into their search result algorithm. Calling it “Search, plus your world”, it marks the true beginning of social search. You can still perform a global search, which omits all social results, which therefore presents you with two options: global [...]

Presence is not enough. No one will visit your website if they don’t know it’s there. Optimising your website to ensure it’s picked up by search engines – an absolute essential necessity. You need to be SEEN.
With Search engine optimisation (SEO) you not only build brand awareness, but more importantly, you gain [...]

People ask me a lot what is the best to do: PPC or SEO. Now with a limited budget I would say start of with a PPC campaign because you will start to see results immediately. With SEO it tends to take a bit longer. If you can afford to do both PPC and SEO [...]