What turns a good brand into a world-leading, world-defining brand?  What did some companies do right that boosted their brand into the choice brand of every consumer?
Many theories go with that – great marketing strategies, advertising, being seen on billboards, banners, digital banners, and search engines, and of course, packaging.  And while all of these [...]

You might have heard about the traditional 5 key metrics in measuring your marketing and online marketing success:

Awareness
Influence
Attitude
Response
Value

But what if there was a different approach we should be taking in our measurement?  One that will clearly define whether or not we need to rework and refine our own messaging and positioning in the marketplace?  The [...]

Why are companies with Facebook profiles on the hunt for more “Likes”?
It could be one of the following reasons or in most cases all of them:
To gain more social media fans, to gain brand exposure, to position their brands in the eyes of the consumers, and ultimately to effectively utilise this medium to run competitions [...]

So this is quite a statement. This might not be completely true but I know some companies that feel this way when they stumble upon a complaint about their products or services.
People have moved away from simply phoning up a company to complain about their products or services. Gone are the days of waiting in [...]