The famous George Elliot once said, “The strongest principle of growth lies in human choice.”  And in today’s dense products and services market, we need to become that choice.
But how?
Being online and at the fingertips of the consumer used to be a commodity, but today, with the rise of our Instant Gratification Nation, being online [...]

Any PPC manager worth his salt will agree that Google Adwords sitelinks are a powerful optimization tool. So how exactly does this seemingly minor change impact so greatly on ad performance?
The enhanced ad offers the user more choices, for instance if you are advertising a small business such as the local supermarket, your ad could [...]

Christmas is just around the corner, and that means that the Shopping frenzy is well underway. It is this time of year that holds the most promise for all online stores, provided they are quick enough to sharpen their online campaigns to grab the attention of those eager buyers out there. So here are the few tips that can help strengthen your PPC techniques to get those high ROIs this Christmas.

Presence is not enough. No one will visit your website if they don’t know it’s there. Optimising your website to ensure it’s picked up by search engines – an absolute essential necessity. You need to be SEEN.
With Search engine optimisation (SEO) you not only build brand awareness, but more importantly, you gain [...]

We’ve all heard of it by now, the Consumer Protection Act or CPA for short, effective since the 1st of April 2011. Finally the “little guys” have the power, to a degree, when buying goods and services. The act covers various consumer rights relating to buying goods and services; the return, repair and refunds thereof; [...]

We’re living in an era of information-overload, so cutting through the clutter is no longer an option.  It has become a necessary skill that every one of us has acquired – and mastered.
Gone are the days of waiting patiently for a letter in the post, of standing in line to see if you got some [...]

“I know that only 50% of all advertising works.  I wish I knew which 50%” – David Ogilvy
Isn’t that a scary thought?
Today, statistics show that only 20% of marketing and advertising still works in its traditional format.
The market is becoming saturated with similar products, services and solutions.  Our challenge today is no longer just being [...]

Today we are in our comfort zone and we don’t want to try something new. As soon as we see something is working then we keep to it. It is almost like going to a new restaurant. I think most of you will agree with me that it is very annoying going to a [...]

Internet marketing or online marketing as it’s more famously known is really something completely different from traditional marketing. One of the biggest advantages of internet marketing is that it is a form of marketing of which every step in the process can be tracked thus allowing you the ability to easily gauge if your campaign [...]

Today it is extremely important to have an online presence and without any marketing, your website would not get the right traffic for the products or services you provide. A lot of small companies start by doing some type of internet marketing themselves to drive traffic to their websites in the form of PPC, some [...]