The famous George Elliot once said, “The strongest principle of growth lies in human choice.”  And in today’s dense products and services market, we need to become that choice.
But how?
Being online and at the fingertips of the consumer used to be a commodity, but today, with the rise of our Instant Gratification Nation, being online [...]

We’ve all heard of it by now, the Consumer Protection Act or CPA for short, effective since the 1st of April 2011. Finally the “little guys” have the power, to a degree, when buying goods and services. The act covers various consumer rights relating to buying goods and services; the return, repair and refunds thereof; [...]

Today it is extremely important to have an online presence and without any marketing, your website would not get the right traffic for the products or services you provide. A lot of small companies start by doing some type of internet marketing themselves to drive traffic to their websites in the form of PPC, some [...]

I know this has probably been discussed so many times online that everyone is an expert on the topic by now. Everybody understands the strengths and weaknesses of either form of marketing by now… But then why is it still so difficult to sell it to some top management executives or directors? If everyone knows [...]