What Is Conversion Tracking & Why Do You Need It?

AdWords Conversion Tracking is a tool to help you measure and calculate conversions, and ultimately help you identify how effective your AdWords ads and keywords are for you. Conversion tracking helps you identify your best performing keywords and ads and you will easily see which techniques work best and which don’t.

The Adwords Conversion tracking tool is a free service provided by Google Adwords that tracks each user that clicks on your Adwords ads and records every successful conversion (sale, lead or subscription).

How Is Conversion Tracking Implemented?

To begin using conversion tracking, you must first put the AdWords Conversion Tracking code on to your site to start getting metrics for your conversions. Check out the step by step video on how to easily implement conversion tracking.

What Are The Advantages Of Conversion Tracking

There are definitely many advantages of implementing conversion tracking on your website but I would say the most important is the ability to be able to analyse your Adwords campaigns more effectively. By this I mean that it will help you determine the best performing Adwords campaigns, ads and keywords and channel more money, time and energy towards your better performing Adwords campaigns than the others.

You will ultimately improve your CTR (Click Through Rate) by pausing or stopping your poor performing keywords once you have determined them by using conversion tracking.

You will be able to see exactly how much each conversion has cost you and the number of conversions you received each day.

With all these great benefits and easy implementation of conversion tracking, I hope that you will implement it on your website.

Happy Tracking!