http://www.sabest.biz/blog Online Marketing, Social Media and Search Engine Optimization Tue, 08 May 2012 07:53:38 +0000 http://backend.userland.com/rss092 en It’s an aspect that almost every SEO company and practitioner has been unsure of for a long time, namely how Google assigns SEO value to the comments posted on websites? This is another piece of the very large, secretive and complicated puzzle that is the Google SEO Algorithm. Google is ... http://www.sabest.biz/blog/2012/05/how-google-will-give-seo-value-to-comments.html It’s one of the most useful concepts or ideas, being able to store all your files, docs, pictures etc. all in one place easily accessible, provided you have internet access, on many different platforms and devices. “Cloud computing” is not an exceptionally new term, but in the last 6 months ... http://www.sabest.biz/blog/2012/04/google%e2%80%99s-%e2%80%9cdrive%e2%80%9d-to-join-the-cloud-game.html What is a website wireframe? According to Wikipedia a website wireframe is a visual guide that represents the skeletal framework of a website which basically means to visually plan the layout of each individual element of the website e.g. the content, navigation system and other functionality and how all of these ... http://www.sabest.biz/blog/2012/04/website-wireframes.html A Social media strategy is exactly the same as planning your December vacation.  First you look at your budget, define where you want to go, then search for available places in the area and make a booking. Sometimes you need to decide which vehicle will be the best for the ... http://www.sabest.biz/blog/2012/04/a-roadmap-to-social-media-success.html You might have heard about the traditional 5 key metrics in measuring your marketing and online marketing success: Awareness Influence Attitude Response Value But what if there was a different approach we should be taking in our measurement?  One that will clearly define whether or not we need to rework and refine our own messaging and ... http://www.sabest.biz/blog/2012/04/the-6th-key-metric-in-measurement.html We have written quite a bit about White Hat vs Black Hat in the past, in case you want to go have a look. People have been using black hat SEO techniques to artificially manipulate organic rankings for a long time. And it worked. These individuals did everything from using ... http://www.sabest.biz/blog/2012/04/google%e2%80%99s-crackdown-on-black-hat-seo.html In the land of Pay Per Click advertising, competitor bidding remains a controversial topic. Questions regarding ethical business practices come into play as well as the effectiveness of such keyword strategies. It has been my own experience that apart from being a costly exercise, it most often yields poor results, certainly ... http://www.sabest.biz/blog/2012/04/it%e2%80%99s-a-dog-eat-dog-world.html Take a look at these three exact and phrase match keywords in Adwords: [car insurance]          “car insurance quote”          [car insurance quotes] At the moment only these search queries will show ads for the terms stated above. Car insurance                        need car insurance quote                car insurance quotes The changes will allow close variants of the search ... http://www.sabest.biz/blog/2012/04/phrase-and-exact-match-keywords-behavior-change-in-adwords-coming-up-in-may-2012.html Facebook announced on Monday 9th April that they would be buying the leading photo sharing application ‘Instagram’ for a total of $1Bn in cash & stocks, marking their biggest acquisition to date. Instagram, launched in October 2010, allows users to take pics, digitally filter them & share them to various social ... http://www.sabest.biz/blog/2012/04/facebook%e2%80%99s-1-billion-acquisition-of-instigram.html There are a few new buzzwords filling the air and as much as it is enthralling and intriguing, it is feared to a great extent in Social circles… Timeline… Milestone… Cover picture… You almost want to add the word ‘Mufasa’ to the mix! But just like ‘Mufasa’ in the story brought so ... http://www.sabest.biz/blog/2012/03/the-new-timeline-business-benefits.html