Google’s social rival, the massively popular micro blogging site Twitter, are on the forefront of the accusing camp. After the new search algorithm was launched by Google, Twitter accused Google of trying to drive traffic to their social network by manipulating search results. A Twitter representative made the following statement: “For years, people have relied on Google to deliver the most relevant results any time they wanted to find something on the internet. As we’ve seen time and time again, news breaks first on Twitter, as a result, Twitter accounts and tweets are often the most relevant results. We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organisations and Twitter users”.

Personally, I think Twitter has a point. Twitter has had a massive social impact over the last few years (the “Twitter Revolutions” for example) and breaking news can often be found first on Twitter. If results from Twitter (or any other site for that matter) is the most relevant, the information should be available first in Google search results. This also ties in with the aforementioned Search Engine Optimisation. If you have to compete with only slightly relevant data from Google itself, you’re in for a losing battle. One option is to embrace the change from a social marketing perspective. But is this really best for the user?

In conclusion, it seems that many are worried that relevant results get pushed down in favour of Google + content. Fundamentally, relevancy is what it all boils down to. Google might not be in the wrong here, they are certainly entitled to promote their social network, but they should not compromise the quality of their search results in the process.

Twitter/Facebook - image credit - www.cbsnews.com

The New York Fashion Week kicks off this month and all the designers and the press are going online to reach viral audiences and they are planning to reach a larger amount of people than those present at the show. Most of the brands will make use of their Facebook pages to unveil their Spring/Summer 2012 collections and videos will also be uploaded onto Youtube. They plan to take snapshots live from the show and post that on their social platforms. Not missing out on the biggest Brand’s Spring/Summer 2012 collection ever, is becoming easier by the minute, and the strategy behind it is of great value to everyone planning their own events strategies.

So let’s have a look at some tips and hints on planning an online event. It is important to focus on your audience. Firstly, you need to capture and keep their attention. Your audience has the power to log-off, get side-tracked, lose interest, or evens get up and walk away. There must be a strong reason for them to stay connected. For this reason, a virtual event will be much shorter than a live event.

Secondly,, you need to look at a technical supplier. They need to help you with hosting and your presentation. They would also need to ensure that your website is running fast and that your presentation is seamless when you present it online. Lastly, make use of your social portals to communicate with your audience in advance. Tell them about your online event, do a build up to the day, link all your social portals, keep them interested, excited and informed; and then, make a video of the event and post it on Youtube when your event is over – giving them the opportunity to experience the event with you.

Virtual events are growing fast, try to make it part of your strategy.

People have moved away from simply phoning up a company to complain about their products or services. Gone are the days of waiting in a phone queue for hours at end. Consumers are now going on-line to air their opinions about services and products.

There has been plenty of websites released that offer people a space to complain for the world to see. The problem with this is that these never disappear and your company has very little control over the opinions that are voiced.

So how can you manage your reputation on-line and stay one step ahead? As staying one step ahead in 2010 is our theme for this week we would like to let you in on a little secret. The tools are already available.

With web 2.0 changing the model of content generation from the corporation to the consumer, reputation management has become an increasingly more complicated subject. I would like to tell you the most effective way to manage your reputation, is by being proactive and opening up the communication channel.

People are just looking for somewhere to vent their frustrations. Consumers have been turning to the web as an outlet when they don’t find any answer by using traditional forms of communication i.e. phone and email. Now they are writing blog posts, tweeting and even building complete websites focused on bad service they receive from companies.

Lets approach this from a different perspective. You offer your clients a public website that allows them to air their complaints be it a twitter account, a company blog or a website that administrate your customer services on-line.

Consumers will rather turn to these to report their problems, as they know that these concerns are available in the public scene and as such addressed effectively because of this. This in turn then immediately provides your company with control over the situation again.

Micro blogging service Twitter has become one of these outlets and is easily and freely available to consumers. As consumers voice their thoughts, be it bad or good, you could be there to address it, proactively stomping out situations before they become problems.

Popular CRM software such as Salesforce.com even now help you to setup twitter customer services through their Service Cloud product. This allows you to track service request on several communication channels just like you would with your client relationship management software.

Reputation management has become fundamental to companies and as such you need to open up all forms of communication so that consumers can move from being “wimps”, from our company’s perspective, to active participants in our companies growth.

If you are interested in us helping you with a solution that will suite your company feel free to contact us.