With today’s technology you can invite all your friends and family to a show, even if they are not in the some country as you – or the event itself!

The New York Fashion Week kicks off this month and all the designers and the press are going online to reach viral audiences and they are planning to reach a larger amount of people than those present at the show. Most of the brands will make use of their Facebook pages to unveil their Spring/Summer 2012 collections and videos will also be uploaded onto Youtube. They plan to take snapshots live from the show and post that on their social platforms. Not missing out on the biggest Brand’s Spring/Summer 2012 collection ever, is becoming easier by the minute, and the strategy behind it is of great value to everyone planning their own events strategies.

So let’s have a look at some tips and hints on planning an online event. It is important to focus on your audience. Firstly, you need to capture and keep their attention. Your audience has the power to log-off, get side-tracked, lose interest, or evens get up and walk away. There must be a strong reason for them to stay connected. For this reason, a virtual event will be much shorter than a live event.

Secondly,, you need to look at a technical supplier. They need to help you with hosting and your presentation. They would also need to ensure that your website is running fast and that your presentation is seamless when you present it online. Lastly, make use of your social portals to communicate with your audience in advance. Tell them about your online event, do a build up to the day, link all your social portals, keep them interested, excited and informed; and then, make a video of the event and post it on Youtube when your event is over – giving them the opportunity to experience the event with you.

Virtual events are growing fast, try to make it part of your strategy.

The soccer world cup is a thing of the past and we are in the middle of the Tri-Nations. We decided to give 2 tickets away as a prize for the game at Loftus Versveld between South Africa and Australia on the 28th of August.

What to do?

The competition will run on Twitter as well as Facebook, so if you want a double entry make sure to enter on Twitter and Facebook.

Facebook:

All you need to do to enter on Facebook is, go to this link Tri-Nations Competition, if you are not already a fan of SABest, “like” us then go to the wall and write “Gimme the tickets”

Twitter:

If you are familiar with Twitter, simply follow this link to our profile and follow us and then simply tweet the words “Gimme the tickets” mentioning us (@SABestMarketing) in your tweet.

All the entries will be collected and a winner will be drawn. The competition will end on the 25th of August at midnight, no entries after that will be accepted.