Why Is PPC Not Working For Me? 
As a pay per click advertiser I have often read stories about how PPC advertising was not successful and that it doesn’t work well, and that just got me thinking about PPC in general. In truth whilst the advertising platform is great, in doesn’t work for every product just as it won’t work if it is not implemented correctly. In my blog article today I am going to discuss, why PPC isn’t or hasn’t worked for you.
When it comes to Pay Per Click advertising it is imperative to devise a well thought out marketing strategy and carry out extensive product research before actually implementing your campaign. It is important to choose keywords that are directly related to your product or service or else you will generate high traffic volumes with low relevancy. Many PPC agencies out there today will promise you success but I advise you to be wary. When searching for a PPC agency to handle your online marketing it is important that they are a Google Accredited company, meaning that the people who will be marketing your product are qualified to do so. A good PPC agency will discuss your business goals and explain how they plan on helping you reach those goals by devising a relevant marketing strategy.
Now it is all fine and dandy if you have a good PPC agency but what if you find that the results your PPC Adwords Campaigns receive are still unsatisfactory? Well in truth PPC is not a glove that fits all. Before you decide to try Pay per click advertising you should ask yourself these questions:
- Is the product or service something that people will search for online?
- Would I be able to get a good return on my investment?
- I have tried PPC for a while and my costs far outweigh my profit, Is it time to try another avenue such as SEO?
Now if you have selected a good PPC agency, they will be able to advise you on what options are available to you after trying all they can on your PPC campaigns. Remember Pay Per Click Advertising is extremely competitive and if your product or service is still not performing well despite your PPC agency’s best efforts, it will probably be a good idea to try SEO instead. SEO is a longer process and may take anywhere from 3 to 6 months to feature well on Google’s Search Results Page but once you are there it will be beneficial to you as you don’t pay for clicks on the organic listings.
I hope you will take the above into consideration when searching for a PPC agency or when evaluating the results of your current campaigns in relation to the type of service or product you offer.
Happy Marketing!
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PPC: INHOUSE OR OUTSOURCE?
Whether you have been trying your hand at PPC advertising or just considering it, I am sure the question of whether you should keep it in house or to outsource it has arisen. This can be a difficult decision that’s why in my blog article today I am going to discuss the benefits of outsourcing your PPC.
Outsourcing your PPC advertising has many advantages but only if you choose a well established reputable online marketing company. Expertise, a wealth of resources, better results are a few of the advantages I would like to elaborate on. So here goes.
Expertise
Pay Per Click is a method of online marketing that is constantly changing and very specialized. Therefore in order to have successful PPC campaigns you need a professional PPC specialist who is able to keep track of all the changes and updates in the industry. The ever growing and changing environment of PPC requires extensive training and versatile employees. When choosing a PPC agency it is vitally important to select a reputable one as I mentioned earlier as a well established agency should be Google accredited. Most professional PPC specialists write a Google Adwords Exam so you can rest assured that you are in good hands.
Resources
PPC advertising is time consuming especially if you offer more than one product or service and if you choose to do it yourself your existing employees might not have the time to give a PPC campaign the attention it needs, therefore you will end up with a PPC campaign that is not fully optimised and an insufficient keyword list. You should also keep in mind that PPC agencies use highly specialized tools that they have developed which is not available to you should you decide to do PPC yourself. These specialized tools together with their experience enable PPC specialist to obtain good quality scores for keywords and this means that each click will cost less, thereby saving you money.
Results
If you are new to PPC, you may lack the adequate benchmarks that more experienced PPC agencies have to measure performance and success. An external PPC company possesses years of experience working with these campaigns and have a wealth of data related to the industry.
Focus
If you decide to keep your PPC internal, you must also consider the cost of hiring new staff or having existing staff focus elsewhere rather than on the job they were initially hired to perform. This can harm your company as your employees will be “stretched too thin” and you won’t have a successful PPC campaign.
When all is said and done, you are right in thinking that PPC is an excellent advertising platform but it can only be successful if implemented correctly, and enlisting the services of a Google Adwords Qualified company will certainly help you on your way to success. I hope that you will consider these points when making a decision to integrate PPC advertising internally or outsource it to a professional agency.
Happy Marketing!
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How PPC Can Help You Create An Immediate Online Presence
You may be surprised to learn that many people think that having a website alone is sufficient enough to reach the millions of potential clients on the internet but this is not the case in reality. Don’t get me wrong though, having a website is essential but once this is done the next step you should start considering is marketing that website as you would any other product. It will not help you if your website is only featuring on the second or third page of a search engine as most people generally consider the first page results. So what should you do?
Well, the quickest way to get your product, brand or service “out there” is making use of PPC (Pay Per Click) Advertising.
Pay Per Click Marketing is a method of Internet marketing where one selects a list of product relevant keywords and starts bidding on these keywords on Google Adwords for example. You write tailored ad copies for your PPC campaigns that will show on Google whenever someone types in any of the keywords in your selected list. The user is then directed to your website where they will be able to view your product and services.
Pay Per Click Marketing is especially useful when you have a sudden or quick promotion that you would like to advertise as you can easily change your text ads whenever you want and the results are immediate.
I must stress though that PPC alone will not guarantee that you will create a effective online presence, as there is still your website to consider. Whilst PPC gets your product out there immediately it is imperative to optimise your website as well.
My advice to ensuring an effective online presence is to employ both PPC and SEO together. You should always start with PPC and get your ads on Google and then proceed to SEO as it can be time consuming and you will only see the effects of Search Engine Optimisation in the long run.
I cannot stress how important it is to ensure that you have an online presence so that users can find you when they are looking for your products or services. Utilising PPC in conjunction with SEO is sure to help you on the way to achieving online success.
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What is “Click To Call” & how can it help me?
In today’s blog post I am going to discuss how helpful the fairly new Google Adwords Click to Call feature is with regard to easily accessing information, products or services, all from your handy mobile device.
You can imagine how handy this would be if you need to change plans at the last minute, like Chris, need a plumber immediately or if you are like me and need the locksmith after being locked out of your car.
I have found (through some independent research) that users often prefer to call a business to enquire about services, purchase products or enlist a service rather than visiting that store’s website. This is what makes Google’s Click to Call so brilliant, in that it gives you, the Adwords marketer the ability to offer that service to potential clients.
What exactly is “Click to Call”
The Click to Call feature allows Adwords advertisers to display their ads on high end mobile devices that have full internet capability such as the iPhone, Androids, Symbian OS etc. When the user searches for a product or service that you offer then your Ad will be displayed and that user has the option of clicking to call directly or clicking to visit the website. The mobile ads are displayed very much in the same way as it appears on search engines.
How much does it Cost & How is it measured?
So how does Google charge for a call ? You will be pleased to learn that Google charges the same amount as a click to your website. So you have complete control of your spend and ad ranking. It is also completely measurable as Google displays this information within your Adwords account. Simply go to your “Campaign Summary” tab and select “Filter and views” from the drop down menu, select “Segment by” and then select “Click Type”. The information will be displayed as shown below.
If you already have an Adwords campaign, you would be wise to try activating the Click to call feature as it is fast, effective and convenient, especially when a user is in a hurry to find something. Mobile advertising is a fast growing medium and from what I gather it is also very effective. We live in a “I want it and I want it NOW” generation, many users who search for something online get frustrated at having to sift through a lot of information to get what they want mobile makes it simpler for them so why not give the Adwords Click to Call feature a try? Make sure you are found whether people are looking for you online or on their mobiles.
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How to implement conversion tracking and it’s benefits
Today I am going to talk about implementing conversion tracking on your website and how it will benefit your website
What Is Conversion Tracking & Why Do You Need It?
AdWords Conversion Tracking is a tool to help you measure and calculate conversions, and ultimately help you identify how effective your AdWords ads and keywords are for you. Conversion tracking helps you identify your best performing keywords and ads and you will easily see which techniques work best and which don’t.
The Adwords Conversion tracking tool is a free service provided by Google Adwords that tracks each user that clicks on your Adwords ads and records every successful conversion (sale, lead or subscription).
How Is Conversion Tracking Implemented?
To begin using conversion tracking, you must first put the AdWords Conversion Tracking code on to your site to start getting metrics for your conversions. Check out the step by step video on how to easily implement conversion tracking.
What Are The Advantages Of Conversion Tracking
There are definitely many advantages of implementing conversion tracking on your website but I would say the most important is the ability to be able to analyse your Adwords campaigns more effectively. By this I mean that it will help you determine the best performing Adwords campaigns, ads and keywords and channel more money, time and energy towards your better performing Adwords campaigns than the others.
You will ultimately improve your CTR (Click Through Rate) by pausing or stopping your poor performing keywords once you have determined them by using conversion tracking.
You will be able to see exactly how much each conversion has cost you and the number of conversions you received each day.
With all these great benefits and easy implementation of conversion tracking, I hope that you will implement it on your website.
Happy Tracking!
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