Christmas is just around the corner, and that means that the Shopping frenzy is well underway. It is this time of year that holds the most promise for all online stores, provided they are quick enough to sharpen their online campaigns to grab the attention of those eager buyers out there. So here are the few tips that can help strengthen your PPC techniques to get those high ROIs this Christmas.

The festive period means shops are selling Christmas trees, stockings, advent calendars and singing Christmas collectibles; all of which signals that the countdown to Christmas has begun.

So what should you be doing now in preparation for a lucrative Christmas?

Here are a few things you can do during this festive season:

The first step is to look at your account’s history:

Analyse your accounts past metrics such as cost per click, impressions and conversion rate in order to plan your strategy effectively. One metric that is pretty useful is the average position of the text ads and the related performance, so you will know more or less how to position your “special ads” to achieve the best results.

Choose relevant keywords and match types:

Ensure that you add festive keywords to your keyword list such as “Christmas gifts, Christmas hampers, Wine for Christmas” etc. Be sure to also include variations and misspellings as well, in this case it would be prudent to include search terms such as “Xmas gifts, Holiday activities, Xmas table decor” etc. You could even further improve relevancy, if for example you sold Christmas trees online, you could include keywords that include a clear call to action, such as “Buy Christmas Trees”. This type of keyword is great for your ROI. Another key point is to be aware of match types, if you are operating on a large advertising spend, a campaign incorporating all match types would be feasible, however if you have a smaller budget, you can try limiting the campaigns to exact and phrase match keywords.

Inject some glitter to your ad text:

This is the time of year where the competition is quite stiff, so in order to grab the user’s attention, you need to have ad text that really jumps off the page. Include call to actions, free offers and special discount prices in the ad text and more importantly include the “Christmas” terms as well.

Landing pages and website:

It’s important to keep the Christmas feel and theme on your landing pages and website, Christmas is a significant time for many people and these little touches can make a big difference in persuading users who have clicked through to convert by making a purchase.

Happy Marketing This Christmas Season!