Internet marketing or online marketing as it’s more famously known is really something completely different from traditional marketing. One of the biggest advantages of internet marketing is that it is a form of marketing of which every step in the process can be tracked thus allowing you the ability to easily gauge if your campaign is yielding the results that you would expect.

Now that’s all well and good, I can go on rambling about all the benefits of Online marketing but I know that some of you out there are thinking,  “Hold on mate, Internet marketing did not work for my business when I tried it”. Now granted there are a quite a few snake oil salesmen out there so there is a big possibility that you might have been ripped off by one of them. In my experience internet marketing has really worked for most of our clients. There definitely is a few examples that just isn’t suited for internet marketing but we have found that it isn’t the logical ones.

Now for most companies you need a bespoke solution or strategy. It definitely isn’t a one-size fits all thing that you can just copy and repeatedly use. If your online marketing company didn’t sit down and find out what your goals are and discuss strategies to reach them then they haven’t got your best interests at heart.

So you need to plan a strategies that will suite your company and it’s goals. You also need to plan which platforms you are going to use to reach your goals as these play a vital role in planning your marketing campaigns and how you will be measuring them.

You need to plan which platforms or forms of Internet marketing you will be using. There are quite a few from PPC, SEO, Facebook, Social Media, and Email Marketing. You need to decide which platforms will suite your goals and the nature of your business the best.

Keeping track of your campaigns is vitally important to determine if your campaigns are succeeding. We have had clients who did not understand this and as a result thought that the marketing wasn’t working for them. Only after we did a analysis did we find that most of their leads (70%) was being generated from online marketing. Planning how you will be tracking your internet marketing campaign is equally as important as planning the campaign itself, if you more important.

Keeping track of your campaigns isn’t only to measure their success but also to improve them while they are active. Because of the nature of online marketing you can quite easily make changes to a campaign to improve the results. This means you can quickly change the campaign to remove factors that might be inhibiting the success thus greatly improving your results without wasting money on a full campaign only to notice the issue afterwards.

Now we know internet marketing has been over sold by businesses in the industry but we’re going to try and show you how you can have a look at what happened in your campaign and if your company wasn’t right for online or if your marketing strategy just not managed properly. We will segment these by platform to try and touch on all factors. So please check in again soon.

Have an amazing week!

Chris