Now that you have hopefully defined your goals and audience for your online competition it’s time to talk about a website strategy. What you should do with your website’s design to motivate users to participate, easy share functionality for your website to allow users to share your competition and the website copy.

Your website and its design play a vital role in your online viral competition. Your website should talk to the participants of your competition so it would be a good idea to have a website that has been created specifically for the competition. This unique design should be easy to understand and should be relevant to what your competition is about. Say for instance you are giving away an iPad, a picture of an iPad should be incorporated in your design to help motivate users to take part in your competition.

For your website to have any viral effect at all you need real user interaction on the competition website and users must be able to easily share it with friends via email or on social networks such as Facebook and Twitter. Luckily Facebook and Twitter makes this possible with their API’s which enables you to write code so that users can login to your website with their Facebook or Twitter account which allows you to share information regarding the competition on their wall or feed if their privacy allows you to do so. The user’s friends will see their status update and might visit your website to take part in the competition themselves and they will again share it with their friends which is then the viral effect.

The copy of your website should be easy to understand and shouldn’t be too long. People don’t like reading a vast amount of information when it comes to competitions they just want to take part to win the prize. Having said that, the competition should be explained thoroughly!

Keep your competition website simple, unique and interesting to make it appealing!