How to plan an Online competition.

There are a lot of competitions available each day online and it is easy to run one for your own company but it might not necessarily be a great success. You need to make sure to plan your competition well before you launch it to make sure that you get the desired response, feedback and success.

Goals

The first thing that you must do is to make a list of goals for the competition. For each competition that you run you must have a reason why you are running it and certain objectives that you would like to accomplish. Whether your goal is to gain more followers on your social media channels or to promote a new product or service, without goals your competition and the results you get from it will be meaningless.

Strategy

After defining your goals you will need a strategy to accomplish your goals. You need to get a decent prize, something that people want, you must make it worth it for them to enter in your competition. The bigger and beter the reward is the beter your response will be. You will definitely also have to market your competition, otherwise no one will know about it. Make sure that you plan your strategy for each of your channels of advertising. Later this week we will discuss different ways to help promote your online competition, such as PPC, SEO and Social media. We will also discuss ways to optimize your website that will make it easier for the participants to achieve the desired goals on the website, eg newsletter signup or following your Social pages.

Measurement

Make sure to implement all the necessary tracking methods to measure the success of your competition through all your advertising channels. Whether your competition is a success or not, it would be a good idea to measure the performance in order to ascertain what you did wrong or right, so that you can optimize it for your next run.

By having these points in place you will be on your way to running a good online competition, check back the rest of this week to get more information on making sure people know about your competition and getting your website ready for it.