If you have a business today, it is very important to have a website where people can view your services and products and also find out a bit more about your company but that website means nothing if people can’t find your it or if they don’t know what your URL is.

That is why effective online marketing is vitally important. It is essential to have a strong online presence and not be just another needle in the proverbial haystack.

The two main ways to create an online presence is through Pay Per Click advertising and through Search Engine Optimisation. Both of these methods work very well but each one has it’s advantages and disadvantages.

SEO

SEO is where the website is optimized to perform beter for certain keywords on the Search Engine Result Pages. It involves fixing the code of the website and optimising the content for the desired keywords. With SEO your goals are more long term, as it takes time for your pages and changes to your pages to be indexed by the search engines as well as getting a good rank for your keywords.

PPC

Pay Per Click is a type of advertising that is used on websites and search engines. You set up an ad that will display when certain criteria is met and you only pay when someone clicks on your ad. It works on a bidding system, you compete against other advertisers for the top spot. The placement of your ad all depends on what you are willing to spend per click as well as the relevance of your ad and content to the specific keyword you are bidding on. PPC is a lot more flexible than SEO because you can start and modify campaigns in a couple of minutes. You can see results instantly, so it is good to get a PPC campaign going while you are busy optimizing your site to perform beter organically.

The rest of the week these services will be discussed in more detail, so do come back to find out more.