Social Media Goals 
It is very important to clearly define a set of goals before you start any social media marketing campaign. Without clear goals that you wish to achieve you will only waste your time, and measuring success will be very difficult.
Here are some goals that you can work towards in you social media marketing campaign:
Brand Awareness:
By creating interesting content and spreading it through social media platforms, people will start to get more familiar with your brand. Keeping your content unique will make you stand out from your competitors. You will not only make people more aware of your brand but they will also have the ability to engage and interact with your brand, by taking part in blog discussions etc.
Reputation Management:
You can use social media to influence the way customers perceive your brand. Social media give customers the power to complain about your company or say positive things and it is there for the world to see it. By making sure you give attention to any comments made by customers social media can work well.
Increased Traffic:
If you create unique relevant content on your social media platforms you will get relevant visits to your website. The people in your online community are interested in your products or services so make sure to give them relevant information. Also make sure you join communities with a similar audience than yours, to broaden your reach.
Promoting a product or Service:
You can also improve sales for specific services or products by advertising it through your social media channels. If you have already build up a big community and the products you are advertising are relevant, your advertisement will be very targeted.
If you set goals you will stay focussed and remember why you are blogging and tweeting.