Seasonal events should be visible on your website when they happen. Displaying unique messages or art work (images / flash) will make your visitor feel more comfortable and more willing to share your information / products with their contacts.

As you saw in the previous article [Webtrends] search volumes increase just before seasonal events and peak on the seasonal event itself. Your website should correspond with these trends to maximise potential return.

Here are a few ways how you can change your website:

Changing your logo
The easiest way to give your website a seasonal feel and look is by implementing a different logo during that period. This can be done by replacing your current logo for a limited time with a different image (just make sure your temporary seasonal image is the same dimensions as your permanent logo).

Google is well known for changing their logo [Google Noodle] on their home page to fit seasonal events and to broadcast messages of important dates.

Changing your Style sheet
If your website was build using style sheets to define the look and feel of the entire website it is easy to implement a seasonal event feel/look to your entire website. Adding a background image, changing your header image or website colours can be done to achieve this.

Use more images than usual within your content
In seasonal events, especially festive season use more images than usual. Create a festive feel and look within your product/service page(s).

Display specials in images that are more eye-catching.

Changing these dynamically
A web developer is able to specify seasonal event dates within their code – thus they can get your website ready for a seasonal event long before the actual day.