What is Social Media Marketing
It’s not just socially acceptable, it’s a must.
Some crow about marketing, we tweet about it. Some turn a blind eye to Facebook, we think in status updates. Some reserve networking for ‘after hours’, we’re LinkedIn 24/7. We have the Social Media superpower to turn ‘clickers’ into customers and turning a social network into a business network.
Being a social butterfly is no longer just an ‘after hours’ obsession. In today’s business environment, it is vital that businesses tap into the power of social media marketing through a social media marketing strategy. Facebook, Twitter and LinkedIn have become the must-have tools for the enhanced management and marketing of campaigns.
Sometimes referred to by businesses as consumer-generated media (CGM), social media uses web-based technologies to turn communication into interactive dialogues, allowing for the creation and exchange of user-generated content.