What is SEO?

What is Search Engine Optimization

Superior Expertise, Obviously

SEO stands for Search Engine Optimization (SEO). Simply put, it is the art of making sure that your website gets the attention it deserves and is the process of improving the visibility of your website/webpage in search engines. The higher and more frequently your page appears on the search engine results pages, the more visitors you’ll receive from the search engine.

SEO is entirely different from paid listings which see customer’s pay a fee for the search engine to list their link for particular keywords. SEO involves optimising your site to ensure it is picked up again and again by search engines’ web crawlers. Search engines’ web crawlers rank sites according to their relevance to search terms. This relevance is calculated using criteria such as the extent of keyword matches and the number of sites linked to a website. When done correctly, SEO guarantees that when users search for relevant terms, they will find your website listing time and time again.