what is ppc

What is PPC?

A pretty powerful concept

The location of your ad is key to its success: you can advertise the best product in the world or the best service across the globe, but if nobody sees your ad, then it becomes as useless as a Superhero without superpowers. SAbest can optimise you Pay Per Click (PPC) campaign to ensure your ad reaches the right audience, and keeps on reaching them.

 
 

Explaining PPC ads

PPC advertising is a commonly used management method by many search engine marketing companies to drive traffic to a website. Advertisers literally pay-per-click, paying their host (for example, Google or adWords) only when their ad is clicked.

Screenshot of Google Pay Per Click - ppc

Google PPC

Google PPC ads will appear at the top of the Google search engine results page, or directly to the right, as ‘Sponsored links’, or, the ads will appear on websites and blogs by way of Adsense | Read more about Google Adwords

PPC on Bing

Bing PPC

Bing PPC ads will appear directly at the top of the Yahoo search engine results page, or directly to the right, as ‘Sponsored sites’.

Facebook Advertising PPC example

Facebook PPC

The difference between Facebook PPC ads and other PPC ads is that Facebook is not a search engine, it is a Social Media site. Accordingly, PPC ad placement on Facebook differs from search engine PPC ad placements. Facebook PPC ads, or ‘Social ads’, appear either within a user's News Feed as sponsored content or in the ad space (the far right column of the site).