SEO vs PPC?
Webpage search engine optimisation vs Paid search advertising
Quick Links
Webpage search engine optimisation vs Paid search advertising
You’re SO a candidate for SEO if you want...
A greater return on investment (ROI)
While SEO might take longer to show results than PPC, the results are usually far more convincing and extremely measurable.
Guaranteed rankings
With SEO there’s no Cost per click and your site will still show up in the rankings even when the budget for the day has been used up in PPC.
To keep it organic
According to studies organic rankings produce more traffic than PPC ads on the same phrases because some users choose not to click on sponsored links. Interest- ingly, trust is associated with companies that rank well organically because it is seen as something that is difficult to achieve.
To stay out of bidding wars
SEO reaches a receptive audience in search of your products or services without you needing to worry about the keyword bidding wars that occur with PPC.
You need results (like, yesterday)
Compared to PPC, SEO takes a long time to deliver notable results.
You’re strapped for cash
SEO is usually far more expensive at the start than PPC because SEO aims to make up for this with its superior long-term results
You’re commitment-phobic
SEO needs to be maintained and constantly tweaked to keep up with the changing algorithms of the search engines – it’s not a once-off thing, it’s a long-term project.
Patience is not one of your strengths
One of the biggest advantages of PPC is its speed of deployment. PPC gets your website listed on search engines as soon as you sign up for it, while SEO requires lengthy campaigns, research and 'tweaking' in order to achieve similar results.
You’re adaptable and prone to experiment
PPC campaigns boast adaptability, with changes to a campaign taking effect within minutes. This combination of adaptability and speed of deployment makes researching and testing new advertising ideas utilising PPC a breeze. By allowing you to research what makes your client convert, PPC offers you the ability to customise the page a user visits from your Pay Per Click ads without effecting where you rank. Changing the pages that you rank for organically is a bit trickier as you may end up losing your position if you make changes that disqualify you according to a search engine’s algorithm.
Second place isn’t an option
Even if you are number one in the organic listings, you might end up low down on the page, toppled from your perch by sponsored links. PPC can guarantee that your website comes out on top – on the first page and at the top of search engine results pages – because sponsored links are where search engines make the most of their income.
You believe more is more
Compared to SEO, PPC has the scope to target more keywords compared to SEO, which translates into a high ROI as a result of reaching a larger receptive audience looking for your products and services.
You’re search engine-phobic
SEO is at the mercy of search engine algorithms which are in a constant state of flux. This means that SEO needs to be constantly adapted to the considerations of search engines algorithms.
Measuring up is at the top of your agenda
PPC is extremely measurable. It has the ability to analyse, among other things, which advert, keyword and landing page combinations converted the best.
You’d rather not get involved in a bidding war
When someone else bids a higher amount than you for the keywords you use, your ranking position will appear lower on the search engine results page. Regaining and maintaining your position can become pricey as you need to consistently bid a higher amount than your competitors.
You want to be in a position of authority
SEO is often seen as a more credible way of gaining a higher search engine ranking than PPC.
You’re not into long-term spending
PPC costs will always escalate as the competition for specific keywords increases.
One can strengthen the other
Our competent team will run a PPC campaign which involves testing keyword combinations to find out which converts the fastest without needing to wait long periods for results like you would with SEO. We’ll put these test results to good use, taking our findings from your PPC campaign and applying what we’ve learnt to your SEO campaign.
Get the competitive edge
To have the upper hand where competitors are concerned, you can’t just depend on organic listings. You need to employ a PPC strategy because even if you rank number one organically, your competitor can gain the advantage by simply placing a PPC ad.
It’s powerful to double up!
With PPC and SEO, the key is knowing when to emphasise one over the other, or when to use one strategy to support the other. At the end of the day, more is more when it comes to the World Wide Web. Internet marketing is a numbers game – the more targeted traffic you can get to your website, the more you will convert, and ultimately, the more money you’ll make.
As online marketing experts, we believe that time spent on both SEO and PPC is time well spent. An example of possible dovetailing is when, after an SEO process has been completed, your competitors embark on the same process and ousts you in terms of your organic ranking – if you still have your PPC ad campaign running, you can easily mitigate the effect of this on your traffic. If you rank well organically and you run a PPC campaign, you have more real estate on a search engine's results pages. This means you are twice as likely to be clicked on by users.
When you combine the powers of SEO and the powers of PPC, your site stands to benefit hugely. Choosing a superpower like us will ensure that your company implements a strategy that’s beyond compare.
